Apple to compete with Intel PC’s by selling direct to Corporate customers

Just read this article this am, It looks like Apple is attempting to compete with microsoft, by forming a division that sells directly to corporate customers. I know a company that already does this, Curtis Ziak http://www.linkedin.com/pub/curtis-z/5/166/768 .

When i was supporting Electric Visual, a purveyor of Sunglass and snowboarding goggles, i met Curtis as he deployed Apple systems for the art department and some of the owners. The personal touch and advice he gave, along with the technical support (he supported mixed pc and apple environments) he provided was something i do not believe apple will be providing. I believe there must be people like Curtis all over the country, and i would not want apple competing with them directly.  Apple should create a business opportunity for true believers like travis and have them act as the Corporate equivient of the “Genius tech’s” in the apple store. Here is the excerpt from the article:

Full story here: http://tucsoncitizen.com/usa-today-news/2012/01/28/apple-makes-move-into-offices/

Microsoft’s corporate Windows business is losing ground to Apple.

Apple is hiring sales executives across the U.S. to get more of its products into Fortune 1000 companies.

Microsoft has traditionally dominated the corporate workplace and more than 85% of corporate computers still run some version of Windows software. But products based on Apple iOS operating system — including Macintosh computers, iPads and iPhones — are increasing in demand.

Apple declined to comment on its hiring moves. But Forrester Research analyst Frank Gillett said a rash of recent want-ads by Apple is “strong evidence that Apple is responding to the demands of companies for a direct, formal relationship” with the company rather than buying products from the Apple Store.

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